Skip to main content

Digital Marketing & Web Design Certificates

Digital Marketing and Web Design

The world changes fast, and your business needs to evolve with it. Stay relevant and keep your business thriving with these certificates designed as upskilling opportunities for professionals!

Jump to category Digital Marketing | Web Design

Program Overview

Develop your business' digital marketing strategy and learn to capitalize on social media, website advertisements, Google Adwords, and more with the Certificate in Digital Marketing! If you are starting from the ground up, or your company website needs a modern upgrade, learn the skills you need to create an attractive, user-friendly website with the Certificate in Web Design. Register in the full certificate and have the opportunity to apply your knowledge to a scenario-based web-design project!

You will learn

Certificate in Digital Marketing (30 course hours)

  • To understand the online marketing funnel and strategies for enhancing conversion rates
  • The purpose of paid search or pay-per-click advertising
  • How to leverage your website content and technical features to increase the online ranking and traffic to your website
  • To collect, measure, analyze, and report website analytics

Modules Included

Digital Marketing Strategy
Content Marketing
Social Media Marketing
Marketing Automation
Web Analytics
Search Engine Optimization
Paid Search/Pay-Per-Click Advertising
Mobile Marketing
Conversion Rate Optimization


Certificate in Web Design (18 course hours)

  • The basic features of Cascading Style Sheets (CSS) and HyperText Markup Language (HTML) elements to a webpage
  • To create webpages that are responsive to various screen sizes and devices
  • The functionality Javascript can add to webpages

Modules Included

Introduction to Web Design
Responsive Web Design
Javascript for Web Design
HTML for Web Design
CSS for Web Design
Web Design Capstone – only available with the certificate program

Program Format

Register for a full certificate or complete individual modules as stand-alone learning opportunities

  • Course work is available online 24/7
  • Once you begin each certificate, you will have one year to complete it
  • Course work includes case studies, video content, interactive learning, and readings
  • All software resources are available within each online course
  • Use the "Ask an Expert" feature to ask questions and receive answers from an industry expert

Funding Options

Canada-Alberta Job Grant: Companies - enroll one or more employees in the program and pay only one-third of the tuition! Apply at least 30 days in advance. 

How to Register

Registration is available online 24/7. Both Visa and Mastercard payments are accepted. If you are a business organization looking to register one or more employees, ce [at] rdc [dot] ab [dot] ca (subject: Company%20Profile%20Request) (contact us) for information on setting up a Company Profile. 

  1. Click to Register Now
  2. Create an account
  3. Choose your course and "add to cart"
  4. Click "Checkout"
  5. Pay online with a credit card 


You have questions, we have answers. Contact us by ce [at] rdc [dot] ab [dot] ca (email )or call 403.356.4900

Contact Us

Red Deer Polytechnic Inquiries

Mon-Fri 8:30 am - 4:30 pm
Main Phone: 403.342.3400
Toll-free: 1.888.732.4630 (in Canada only)
Email: inquire [at] rdpolytech [dot] ca

Virtual Tour

Get to Know Us
View our Faculty & Staff Biographies