SMT - Marketing

Every department has a critical role to play in delivering on an organization's strategy. This seminar provides an overview of strategic planning in an organization and the basic elements of a strategic analysis (SWOT). The Porter 5-forces model for analyzing the competitive environment will be introduced. Topics covered include critical success factors, strategic maps and company positioning, and strategic models (low-cost, differentiation, niche). Participants will discuss how to develop a strategic plan in a supply management role and the linkages between the strategic plan and a budget.


CRN 3086 ESCM Course 1504
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Title: SMT - Marketing
Dates: February 26, 2018 - March 08, 2018
Times: Monday: 6:00 PM - 9:29 PM in Room 2901A
Thursday: 6:00 PM - 9:29 PM in Room 2901A
Tuition: $599.00
GST: $29.95
Total Cost: $628.95
* All fees are in Canadian Dollars unless otherwise stated.


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