A story of legacy and aspiration

Date posted: 
Tue, 03/05/2019
Celebrating Our Institution's New Future Name

New name announced for Red Deer College

One year after learning that it would become a university, Red Deer College reached another major milestone today, when the Government of Alberta came to RDC to announce the institution’s new name of Red Deer University. 

“A university’s name is not only about higher education and programs it offers, but it serves as a beacon of pride for the community it serves. I look forward to officially celebrating this new name following Red Deer College’s successful transition to become Alberta’s newest university,” says Marlin Schmidt, Minister of Advanced Education.

The historic naming announcement was the culmination of months of community consultations, research and visioning undertaken by RDC and external consultants, Will Creative and Stormy Lake Consulting. The extensive consultation process involved nearly 400 people from Red Deer, Ponoka, Stettler and Rocky Mountain House, and it was designed to help RDC learn exactly what the College means to those it serves.

“We heard from a wide range of people, and their feedback reinforced the intense pride people have both in Red Deer College and the community in which we live,” says Morris Flewwelling, Board of Governors Chair. “People have a strong emotional connection with this institution, and that was a factor we considered when reviewing name options. We need to be grounded in our significant history as we look ahead to all that Red Deer University will become.”

As part of the naming process, RDC staff and consultants looked at best practices for post-secondary naming from across three continents and reviewed nearly 100 workable options that could capture the future brand. Coupled with the community feedback, Red Deer University emerged as the outstanding option to capture the legacy of RDC and its future as a comprehensive regional teaching university.

“The name, Red Deer University, is a good starting point for us as we continue to develop our institutional identity. I appreciate that the name acknowledges the grassroots of what the university will stand on, which is the legacy built by Red Deer College, while also reflecting our expansion and commitment to post-secondary education,” says Esther Schilling, Vice President Academic with the Students’ Association of Red Deer College.

Red Deer University will continue to build on the 55-year history of the College, offering students a breadth of programming and credentials across Trades, certificates, diplomas and degrees. By offering innovative, practical and sought-after programs, the University will continue to provide the programs that students, businesses and industry partners identify as vital to the region, and this mirrors feedback from the recent community consultations.

“When community members told us what they wanted our University to become, they used words such as transformative, recognized and innovative. With the ongoing support from our community members and partners, we will forge a new path for our University that represents all of these elements,” says Joel Ward, President & CEO. “Looking ahead, we are Red Deer College, and we are Red Deer University. We’re committed to keeping what makes us great, as a College, as we become the University of our future.”

- 30 -

For additional information contact:

Shelley Newman  
Communications Strategist – Corporate  
RDC  
403.342.3299

Brent Forster      
Communications Strategist - Corporate     
RDC    
403.342.3389 
  
 

Share: