Internationally renowned coach headlines Scholarship Breakfast

Date posted: 
Mon, 03/13/2017
John Herdman
When the 14th annual Kings & Queens Scholarship Breakfast takes place at RDC on March 28, John Herdman will share his expertise and insight from coaching soccer teams to success on the international stage.
“It will be an incredible gift to hear from someone with John Herdman’s qualifications,” says Admir (Ado) Sarcevic, General Manager with Red Deer City Soccer Association, and Assistant Coach with RDC Queens Soccer. “John’s success as head coach of the Canadian Women’s Soccer Team has brought increased exposure and awareness about soccer in Alberta and Canada. There is tremendous excitement building in the Red Deer soccer community from coaches, administrators and volunteers who will be attending the presentation.”
This excitement, and the key messages that Herdman will deliver, extend from the sporting realm to the business world. “I believe John will be delivering an inspirational message on leadership and high performance culture which will cause student-athletes and athletes in general to ponder how they can incorporate these elements into their sports or daily lives,” says Diane St-Denis, RDC Athletic Director. “Having heard John speak before, I can attest to the key performance message he brings that connects across all aspects of a person’s life.”
Herdman became the head coach of the Canadian National Women’s Soccer Team in 2011 and, shortly after, he led the team to a gold medal finish at the 2011 Pan American Games – the first Pan Am gold in Canadian soccer history. Under his leadership, the team won bronze medals at both the 2012 and 2016 Summer Olympic Games. Before leading the Canadian team, Herdman was the head coach of the New Zealand Women’s National Football team from 2006 to 2011.
In his presentations, Herdman stresses the importance of developing a high performance culture and learning to overcome adversity with grace, as well as the role of leaders to inspire trust, confidence and success, whether it’s on the field, in the workplace or in the home. “An inspirational message on leadership and motivation can be utilized regardless of the sport or situation,” says Sarcevic. “Promoting an environment of excellence starts at the top.”
The 14th annual Kings & Queens Scholarship Breakfast will take place on Tuesday, March 28 in the RDC Main Gym. For tickets and further information, visit
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For additional information contact:
Erin Forbes
Communications Strategist – Corporate